BMW AG

BMW AG is a premium manufacturer of automobiles and motorcycles headquartered in Munich, Germany. Founded in 1916, the company operates four brands - BMW, MINI, Rolls-Royce and BMW Motorrad - and employs more than 125,000 people worldwide, with production facilities in numerous countries. Alongside vehicles, it offers premium financial services and digital mobility products, positioning itself as a mobility provider rather than a manufacturer alone.

The group's operations span a wide technical and regulatory footprint: automotive engineering, electric vehicles, autonomous driving technologies, artificial intelligence, robotics, software and mobile applications, sustainable transportation solutions and financial services technology. Its My BMW App, a digital mobility solution for customers, serves over 14 million users across 90 countries, giving the company a substantial cross-border data and software estate alongside its industrial activities.

BMW AG's stated orientation centres on German engineering excellence, environmental responsibility and social sustainability, sustainable innovation and top-quality standards, and the preservation of a heritage dating back more than a century under the slogan "Sheer Driving Pleasure". Its industry verticals include automotive manufacturing, motorcycles, luxury mobility, financial services, digital mobility solutions, electric vehicles, autonomous driving and sustainable transportation.