FairPlay Sports Media

FairPlay Sports Media is a BetTech infrastructure partner that works with media owners, operators and rights holders in the sports betting economy. The company, which rebranded from Oddschecker Global Media in January 2024, supplies AI-powered platforms, automated sports intelligence and expert services. Its operations span more than 45 regulated markets, and its BetTech Data API aggregates price changes from over 200 sportsbook operators across those markets - some 125 million price changes daily.

The portfolio combines consumer-facing brands with underlying technology. oddschecker, the odds comparison brand, and WhoScored, a sports data and statistics brand, sit alongside the Confido Network of partner publishers and the betting brand SuperScommesse. Across these properties and partner publishers the group reaches over 100 million monthly users. Technical work spans artificial intelligence, sports intelligence automation, real-time odds data aggregation, predictive analytics, sports data APIs and embeddable betting widgets.

Two infrastructure products anchor the offering. FairPlay AI, the proprietary AI platform, powers sports projections and predictive intelligence - 1.1 billion annual projections. The BetTech Data API provides the aggregated odds feed described above. The group serves customers across sports media, publishing, broadcasting, rights holders, sports teams, leagues and federations, and iGaming operators, in a global sports betting economy it puts at $60 billion.

FairPlay Sports Media is headquartered in London, with offices in Barcelona, Rome and Vilnius, and describes its mission as becoming the world's most significant sports media and betting technology group.