Lively, founded in 2016 and headquartered in San Francisco, is a remote-first company that builds modern health and lifestyle benefits platforms. Its core business focuses on simplifying how individuals save for healthcare costs through a suite of account-based products. The company's offerings include Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Lifestyle Spending Accounts (LSA), and commuter benefits.
The platform leverages AI-powered technology. Lively reports that its HSA assets have surpassed $2 billion, with an employer retention rate of 98%. The company states its customer satisfaction scores are three to four times higher than the industry average. Its business model emphasizes transparent pricing and zero hidden fees.
Lively is backed by leading investors including Y Combinator, Costanoa Ventures, and B Capital.
