Pipedrive

Pipedrive is a sales-first CRM platform designed to help small businesses manage their sales pipeline and sell more through activity-based selling. The company was founded in 2010 in Estonia, in a garage, by salespeople looking for a better customer relationship management tool than the ones then available. Its guiding principle is that results cannot be controlled, but the actions that produce them can; the software is built accordingly, aiming to get out of the user's way rather than add administrative burden.

The Pipedrive product places the sales pipeline at the centre of the interface, using a visual, kanban-style workflow rather than elaborate reports and extensive form fields. It is positioned for sales productivity in the small and medium-sized business segment. The platform is used by more than 100,000 companies.

Employment and operations are spread across eight countries, with a team of more than 850 people working toward a shared goal. The stated mission is to help small businesses sell more without being bogged down by software. Technical domains include CRM software, sales pipeline management, SaaS, activity-based selling, kanban-style workflow visualisation and sales productivity tooling.