Quicken Loans is an online financial marketplace platform founded in 1985. The company operates nationwide, connecting customers with providers across several financial and home-related service categories. Its core business model centers on facilitating access to mortgages, personal loans, home services, and auto loans through its digital platform.
The company is recognized as America's largest online mortgage lender, a position built on its Mortgage Marketplace product, which connects borrowers with mortgage providers. Additional offerings include marketplaces for personal loans, home services, and auto loans, each designed to link customers with relevant service providers.
Quicken Loans states its mission is to empower people with knowledge, tools, and resources to achieve their financial goals. The company emphasizes simplifying complex financial decisions and building lasting relationships with clients, with a stated focus on transparency, empowerment, and innovation.
