Wealthfront is a financial technology company founded in 2008 that provides automated investing and financial planning services. The firm's stated mission is to build a financial system that favors people, not institutions, a goal born from its founders' frustration with the exclusivity and high fees of traditional finance. It operates in the financial services, fintech, and investment management sectors.
The company's core offering is an Automated Investing Service that constructs diversified portfolios of low-cost index funds. This service includes features such as tax-loss harvesting and automated rebalancing, charging a 0.25% annual advisory fee. Its product suite has expanded to include cash accounts, retirement and college savings accounts, a stock investing platform, and other banking products.
Wealthfront has scaled to manage over $90 billion in assets for more than 1.3 million clients. Its technical work focuses on domains including automated investing, financial software, tax-loss harvesting, and portfolio management.
