Xero

Xero is a New Zealand-founded technology company, established in 2006, that provides cloud-based accounting software to small businesses, accountants and bookkeepers. Its flagship product, the Xero Accounting Suite, covers invoicing, payroll, expense management, inventory tracking and real-time financial reporting, and is designed to connect business owners with their financial data, their bank and their advisers at any time. The platform reports more than 4.6 million subscribers worldwide.

The company's technical work spans cloud computing, financial software and artificial intelligence. JAX, an AI-powered financial superagent, is built to automate routine tasks and deliver actionable insights. The Xero App Store lists more than 1,000 third-party app integrations, allowing businesses to assemble a tailored financial stack from connected tools.

Xero operates across New Zealand, Australia and the United Kingdom, and serves customers worldwide. Its stated focus is on small business, accounting, bookkeeping and financial services, with an emphasis on automating day-to-day financial tasks and providing real-time insight into company finances.