Zeal Group is a financial technology firm founded in 2017, headquartered in London with a technology hub in Cyprus. The company operates globally, with a presence across Europe, Asia, Africa, the Middle East, and South America, and employs over 700 people.
The firm's core business involves providing multi-asset liquidity solutions for both retail and institutional investors through its trading platforms. Its primary platform, ZFX, operates on a market neutral agency model, focusing on sourcing optimal prices from the institutional marketplace. The platform emphasizes pricing transparency and the segregation of client funds. The company also operates Traze, a platform specializing in multi-asset liquidity solutions.
Zeal Group's technical work centers on financial trading technology and the development of its trading platforms. The company states it is product and people focused, with a culture oriented toward growth, innovation, and collaboration.
