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Abound

Abound is a UK fintech that uses AI and Open Banking data to make fairer credit decisions, operating a direct and white-label lending platform.

Abound is a UK-based financial technology company founded in 2020. It operates a platform that combines artificial intelligence with Open Banking data to make credit decisions, aiming to assess each applicant's unique financial situation - including income, spending habits, and affordability - rather than relying solely on traditional credit scores.

The company's direct lending platform has issued over £1.5 billion in loans while achieving a default rate 70% lower than industry benchmarks. Abound also offers a white-label lending platform, providing its technology to other businesses. The firm reached profitability 2.5 years after its launch and was named the fastest-growing tech company in the UK by The Sunday Times.

Abound has secured £2.2 billion in funding. Its technical work spans AI, Open Banking data analysis, and credit decisioning, operating within the UK lending and financial services sector.

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