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Avon

Avon is a global beauty company selling cosmetics, skincare, fragrance and personal care in more than 50 countries through a direct-selling network of independent Representatives.

Avon is a global beauty company that develops and sells cosmetics, skincare, fragrance and personal care products through a direct-selling model, connecting with millions of customers worldwide. Founded in 1886 by David H. McConnell as the California Perfume Company, the business has grown to operate in more than 50 countries and has a heritage spanning over 135 years. It is part of the Natura &Co family of brands.

The company's distribution rests on millions of independent Representatives, historically known as "Avon Ladies", who build their own businesses under the brand. This social-selling structure links Avon to a large and geographically dispersed network of individual sellers across its markets, alongside the products themselves: an extensive range of color cosmetics, skincare designed to make quality beauty accessible to people everywhere, fragrance dating back to the company's original business, and personal care.

Technical work at Avon spans cosmetics formulation, skincare science, fragrance development and personal care product development. The organisation describes itself as purpose-driven and committed to improving the lives of women, with founding values of empowerment, inclusion and community connection; economic opportunity for women and accessibility of quality beauty are stated priorities.

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