Flagship Housing

Flagship Housing is a place-based affordable housing provider that builds, lets, improves and maintains homes. The group owns and manages over 33,000 homes across East of England, Central England and Southwest England, and serves almost 300,000 customers through Bromford Flagship LiveWest. Its stated mission is to solve the housing crisis and to support tenants and their communities.

The organisation operates a federated structure of distinct operating entities, each with its own regulatory and operational obligations. Alongside the core affordable and social housing business, which lets and maintains homes for tenants, the group includes a repairs subsidiary responsible for maintaining homes and a gas subsidiary providing heating and gas services. It also runs its own homelessness charity within the group structure, working in homelessness and social welfare.

Flagship also builds homes for sale, with profits reinvested where they are most needed under a 'profit for purpose' model. The group describes itself as financially strong, states that it spends money wisely and improves relentlessly, and takes a collaborative partnership approach with other businesses, housing associations and local authorities. Industry verticals span affordable housing, social housing, property repairs and maintenance, and gas and heating services.