Staysure Group

Staysure Group is a British travel insurance group headquartered in Northampton and founded in 2004. It describes itself as the UK's leading specialist travel insurance provider, focusing on two customer segments that conventional insurers have often underserved: travellers over the age of 50 and individuals with pre-existing medical conditions. The group employs more than 700 people and operates within the insurance and financial services sectors.

The group sells through several brands. Staysure, the core brand, offers single-trip policies, an annual Holiday Pass option and a premium Signature tier, with no upper age limit on cover and provision for most pre-existing medical conditions. Avanti serves a similar customer base, while PayingTooMuch and Britannia are further insurance brands within the group.

Ownership rests with an investment partnership with ICG European Mid-Market. The group states a reputation for challenging traditional insurance practice and raising service standards in niche markets, and reports having navigated major industry disruptions including the 2010 ash cloud and the COVID-19 pandemic. Its stated orientation is inclusive underwriting - covering customers who struggle to obtain insurance elsewhere - alongside stated global ambitions. Further details are published at staysuregroup.co.uk.