Wild Nutrition

Wild Nutrition is a UK-based wellness brand founded in 2013 by nutritional therapist Henrietta Norton and her husband Charlie Norton. The company develops food-based supplements, marketed under its Food-Grown® range, designed to support women's health across hormonal balance, fertility, pregnancy, perimenopause, and menopause. Products for men, teens, and children are also available. The formulations are developed with registered nutritional therapists and backed by clinical research.

The company has served over 300,000 customers and operates as a multi-million pound business with a global reach beyond its United Kingdom base. It has secured $9.8M in funding. Headquartered in Lewes, Wild Nutrition achieved B Corp certification in 2021, reflecting commitments to sustainability and ethical sourcing, including responsible ingredient procurement through ethical farming partnerships and the use of sustainable packaging.

Wild Nutrition's technical expertise spans nutritional science, food-based nutrient formulation, and clinical research. The company also offers free consultations with nutritional therapists and provides educational resources aimed at empowering women in managing their health.