New Day

New Day is a UK-regulated financial services provider focusing on responsible credit practices and exceptional customer service. Founded in 2001, the company offers accessible credit products to UK consumers and employs approximately 3,000 people.

Its product range includes credit cards, personal loans, and embedded finance solutions integrated with retail partners such as John Lewis and Argos. With a customer base of nearly 4 million, New Day operates within the financial services and consumer credit verticals in the United Kingdom.