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Zego

UK insurtech founded in 2016 offering telematics-based motor insurance for cars, vans, scooters and motorcycles, with pricing set by real-time driving data and managed via its Sense app.

Zego is a UK-based insurtech company founded in 2016 that provides motor insurance priced on real-time driving behaviour rather than traditional demographic factors. Using telematics and AI-powered data analytics, it offers coverage for cars, vans, scooters and motorcycles, including specialised products for tradespeople, delivery drivers and private hire taxi drivers. Its products include car, van, scooter and motorcycle insurance.

The company's proprietary Sense telematics app allows customers to manage their policies entirely from their smartphones and to potentially earn lower premiums by demonstrating safe driving behaviour. Zego reports having sold over 71 million policies and served more than 480,000 drivers. Operations are focused on the United Kingdom.

Technical work spans telematics, real-time driving data analysis, usage-based insurance pricing and mobile app development. The business model relies on the continuous collection and processing of driving data, which underpins both its pricing models and its stated approach of rewarding safe driving through personalised, transparent pricing.

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